Merchant of the Week:  Whispering Pines for Valentines

whispering pines porch
Photos by Kevan Full, at; see more in Photo Gallery
February 10, 2012
by Rob Greenstein

In order to score even more points with my wife, after picking up a hand-crafted Valentine’s Day card at The King’s Scribe on Lower King, I decided to order some flowers at Beth Hungden’s Whispering Pines at the top of the hill.  A gigantic heart on her porch marks the spot.

You are the only full-service florist in Chappaqua. When did you open?

Yes we are!  We opened seven years ago in a cute little shop on Memorial Drive, then moved up onto 117 next to Quaker Hill Tavern where we stayed for five years. Our present location is by far the best and we are here to stay.

Besides flowers and plants, what other inventory do you carry?

We carry a wide variety of “the perfect gift” items ranging from exotic candles to outdoor statuary.  Everything in the store is very unique and representative of who we are. 

Besides floral arrangements, I understand you also sell fruit and food baskets?

Yes, we make fabulous fruit baskets with fruits that are in season, local gourmet products like BobbySue’sNuts and Tate’s Cookies from Southampton as well as great local honey to make things more unique and memorable.

I would imagine it’s tough to compete with nationwide companies.  Are you affiliated with any network?

We’re affiliated with Teleflora and FTD, but our style shines through our work.  As a small business with passion and pizzazz, we stay true to the art of floral design

Tell me a little more about your garden design and installation service, as well as your holiday home decorating service?

Spring is coming!  We do a lot of patio and pool container plantings.  Clients often have existing pots that we will come and plant, or we order them the containers they choose.  For the past three year Whispering Pines has had a contract with the town and has planted all of New Castle’s town flowerpots. The holiday season is just as busy—with home holiday decorating both inside and outside.  It is very rewarding to make people’s holiday season beautiful!

whispering pines

You must do you lot of parties—Bar and Bat Mitzvahs, weddings and corporate events—any good war stories?

After 30 years, there are some pretty good stories.  Like the one time my high heel broke and I had to decorate an entire wedding space limping along on only one shoe.  On the day-of, there are so many things that can happen!  But we adapt and always pull it off.
What’s your busiest time of year?

Mother’s Day and Valentine’s Day are tied, naturally. 

Are you active in the community?

I’m on the Beatification Advisory Board of Chappaqua – that’s a good use of me. Being apart of the community here is very rewarding.

Whispering Pines of Chappaqua
91 North Bedford Road
Chappaqua, NY 10514

Visit’s Business Section to see other “Merchant of the Week” pieces by Rob Greenstein.

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THANK YOU Beth at Whispering Pines for your generous donation to the Church of St. Mary the Virgin Outreach Auction Dinner.  Your donation helped benefit charities, local and international, assisting people in need.  We appreciate your community support!

By Denise Hanchet on 02/10/2012 at 8:51 am

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